Clothing line nº3

Glitched memories:

A glitch is often used to describe and detect a fault
in reality, but it is these faults that mark the contrast of the hues of my subconscious; as if I was looking back into childhood memories through an inferred lens and using these wavelengths of colors to create the garments that tell the story of the clothing line n°3.

This collection was born through dormant memories woken up by vivid reminisces, sounds and visions that tell a story of the connection between who we were and who we are today—vivid sensations woven into this collection's garments through glitches and sentimental echos of the past.

Glitched memories campaign:

Starring: Noor Alhazeem, Doma, Zouz, Yousef Alshereedah

Words: Zeina Alayoub

Photographed by Maha Alasaker

Clothing line nº3

Glitched memories:

A glitch is often used to describe and detect a fault
in reality, but it is these faults that mark the contrast of the hues of my subconscious; as if I was looking back into childhood memories through an inferred lens and using these wavelengths of colors to create the garments that tell the story of the clothing line n°3.

This collection was born through dormant memories woken up by vivid reminisces, sounds and visions that tell a story of the connection between who we were and who we are today—vivid sensations woven into this collection's garments through glitches and sentimental echos of the past.

Glitched memories campaign:

Starring: Noor Alhazeem, Doma, Zouz, Yousef Alshereedah

Words: Zeina Alayoub

Photographed by Maha Alasaker